Strategies for Effective Public Communication


Graduate School of Public Policy (GSPP), Nazarbayev University invites you to take part in the seminar on “Strategies for Effective Public Communication” for heads of public relations departments, as well as for all interested government officials, including structural divisions on Friday, 29 March 2019.

The course lecturer is Basskaran Nair, currently Visiting Professor at NUGSPP and author of the book “Marketing Public Policy:”, which was published in 2018 by Routledge.

Basskaran first worked as a journalist, followed by more than 30 years in shareholder communication, public relations counsel and marketing communications in various sectors. Before his private sector engagements, he managed the Singapore Government’s national social campaign projects. He introduced innovative, emotive concepts like national icons such as Singa for the National Courtesy and Teamy for Productivity Campaigns (1980), and Stand Up for Singapore (1984) national songs for national anniversary events. When he was Head of Government’s Press department, he was actively involved in crisis management such as Laju Hijacking, involving terrorists in Singapore and the Vietnamese Boat People, refugees during the Vietnam War. Mr. Nair wrote A Primer on Public Relations in Singapore (1986) and authored a series of books on Social Media entitled “From Main Street to Cyber Street: Changes in the Practice of Communications.”

The event will take place from 12:00 – 13:30 at Kabanbai Batyr 53, Block C3, 1st floor, room 1022. After the event, participants will be offered a coffee break.

Please follow the link to confirm your attendance


An experienced leader Hillary Clinton is defeated by an off-the-cuff, Tweet-happy Donald Trump in the 2016 US presidential elections. In the Philippines, President Rodrigo Duterte runs kill-all-drug-pushers campaign and continues to be popular with the people, despite human rights accusations. In India, the Prime Minister Narendra Modi embarks on a highly disruptive demonetisation policy that leaves millions of people without cash and leading to a drop in the GDP. And yet he is still highly regarded as a strong leader doing good for them. In China, President Xi Jinping adopts economic and financial roller coaster policies and high level of censorship, and still the majority of the people look upon him as the leader doing the right thing.

These are examples of leaders who are great communicators even when they have to implement unpopular policies. They have developed the strategies to embrace communications with a wide variety groups of people including investors, regulators, politicians and the common people. This lecture is aimed to help participants navigate the complex world of online and traditional media, “curate” their messages, and embrace communications as a critical skill. In today’s volatile, uncertain, complex and ambiguous world, government public relations officers need to understand effective PR and communications strategies and how to make the best use of it.